Accédez à tous les exemples de mails pour la marque de votre choix

L’email marketing à ses règles, ses codes. A chaque marque son type de prise de parole, son graphisme, son ton. Les équipes marketing font leurs choix en fonction de leur positionnement, leur stratégie, leurs objectifs et leur expérience propre.
Quel type d’expéditeur choisir ? Quel objet pour maximiser les taux d’ouverture ? Quel pré-header ? Que faire figurer dans le header du mail ? Quelle quantité de call to action (CTA) proposer ? Quelles informations incontournables dans le footer ?

Bâtir le bon email est un exercice complexe, qui nécessite de l’expertise et qui se nourrit de l’expérience des équipes. Découvrez les partis pris de différentes marques.

[custup_nom_silo]
[custup_form_optinmonster]
[custup_form_optinmonster]
[custup_form_pige_inline_optinmonster]
<script type="text/javascript"> jQuery(document).ready(function( $ ) { var dj_envoyer_inscription = true; jQuery(document).delegate( '#dj_envoyer_inscription-2SxKn', 'click', function(){ if(dj_envoyer_inscription){ dj_envoyer_inscription = false; var email = jQuery('#dj_form_optinmonster-2SxKn input[name="email"]').val(); var data = new FormData(); data.append( "action", "inscription_mailchimp"); data.append( "email", email); data.append( "pige", 1); grecaptcha.ready(function () { grecaptcha.execute('6LdT1-4gAAAAAO9Enn6scQv9Sg7vEHfEmTzlKqlw', { action: 'inscription_mailchimp' }).then(function (token) { data.append( "recaptcha_response", token); jQuery("#dj_form_optinmonster-2SxKn .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-2SxKn .panel-primary").css('display', 'block'); jQuery("#dj_form_optinmonster-2SxKn .panel-primary span").html( site.message_030 ); $.ajax({ url: "https://benchmark.custup.com/wp-admin/admin-ajax.php", type: 'post', dataType: 'JSON', processData: false, contentType: false, cache: false, data: data, success: function(result) { if(result.alerte){ jQuery("#dj_form_optinmonster-2SxKn .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-2SxKn .panel-danger span").html(result.alerte); jQuery("#dj_form_optinmonster-2SxKn .panel-danger").css('display', 'block'); }else if(result.message){ jQuery("#dj_form_optinmonster-2SxKn .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-2SxKn .panel-success span").html(result.message); jQuery("#dj_form_optinmonster-2SxKn .panel-success").css('display', 'block'); } if(result.status){ dataLayer.push({ "event": "gaEvent", "eventCategory": "Pige", "eventAction": "clic", "eventLabel": "https://www.custup.com/marques/", "eventValue": "", "eventNoninteraction": "true" }); } dj_envoyer_inscription = true; }, error: function(errorThrown){ dj_envoyer_inscription = true; } }); }); }); } return false; }); }); </script> <div id="dj_form_optinmonster-2SxKn" class="form_inline inline"> <div class="form-group col-md-12 col-sm-12 col-xs-12 no-padding m-5"> <div class="panel panel-primary m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> <div class="panel panel-success m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> <div class="panel panel-danger m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> </div> <div class="col-md-7 col-sm-12 col-xs-12 no-padding form-group"> <input class="form-control" type="text" id="email2SxKn" name="email" placeholder="E-mail" /> </div> <div class="col-md-5 col-sm-12 col-xs-12 no-padding form-group envoyer text-center "> <button id="dj_envoyer_inscription-2SxKn" class="dj_envoyer_inscription" type="submit">Je m'inscris !</button> </div> </div>
[le Nom du Silo]
[le Nom du Silo]
[custup_icon]
<img src="https://www.custup.com/wp-content/themes/custup/public/img/icon.png" alt="Merci pour votre visite" class="skip-lazy" width="28" height="27"/>
[custup_form_exit]
<script type="text/javascript"> jQuery(document).ready(function( $ ) { grecaptcha.render( 'captcha-NMY9B', { 'sitekey' : '6LdT1-4gAAAAAO9Enn6scQv9Sg7vEHfEmTzlKqlw', 'theme' : 'light' }); var dj_envoyer_inscription = true; var email = ""; jQuery(document).delegate( '#emailNMY9B', 'change', function(){ email = jQuery(this).val(); }); jQuery(document).delegate( '#dj_envoyer_inscription-exit-NMY9B', 'click', function(){ if(dj_envoyer_inscription){ dj_envoyer_inscription = false; var data = new FormData(); data.append( "action", "inscription_mailchimp"); data.append( "email", email); data.append( "exit", 1 ); data.append( "recaptcha_response", jQuery("#dj_form_optinmonster-exit-NMY9B .g-recaptcha-response").val()); jQuery("#dj_form_optinmonster-exit-NMY9B .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-exit-NMY9B .panel-primary").css('display', 'block'); jQuery("#dj_form_optinmonster-exit-NMY9B .panel-primary span").html( site.message_030 ); $.ajax({ url: site.ajax_url, type: 'post', dataType: 'JSON', processData: false, contentType: false, cache: false, data: data, success: function(result) { if(result.alerte){ jQuery("#dj_form_optinmonster-exit-NMY9B .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-exit-NMY9B .panel-danger span").html(result.alerte); jQuery("#dj_form_optinmonster-exit-NMY9B .panel-danger").css('display', 'block'); }else if(result.message){ jQuery("#dj_form_optinmonster-exit-NMY9B .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-exit-NMY9B .panel-success span").html(result.message); jQuery("#dj_form_optinmonster-exit-NMY9B .panel-success").css('display', 'block'); } if(result.status){ dataLayer.push({ "event": "gaEvent", "eventCategory": "Exit", "eventAction": "clic", "eventLabel": "https://www.custup.com/marques/", "eventValue": "", "eventNoninteraction": "true" }); } dj_envoyer_inscription = true; }, error: function(errorThrown){ dj_envoyer_inscription = true; } }); } return false; }); }); </script> <div id="dj_form_optinmonster-exit-NMY9B" class="form_inline popin-exit"> <div class="form-group col-md-12 col-sm-12 col-xs-12 no-padding m-5"> <div class="panel panel-primary m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> <div class="panel panel-success m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> <div class="panel panel-danger m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> </div> <div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group"> <input class="form-control" type="text" id="emailNMY9B" name="email" placeholder="E-mail" /> </div> <div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group optin-recaptcha"> <div id="captcha-NMY9B"></div> </div> <div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group envoyer text-center "> <button id="dj_envoyer_inscription-exit-NMY9B" class="dj_envoyer_inscription" type="submit">S'inscrire !</button> </div> </div>
[custup_scroll_nom_silo]
[custup_form_silo_scroll_optinmonster]
<script type="text/javascript"> var email = ""; jQuery(document).ready(function( $ ) { grecaptcha.render( 'captcha-YFTVE', { 'sitekey' : '6LdT1-4gAAAAAO9Enn6scQv9Sg7vEHfEmTzlKqlw', 'theme' : 'light' }); var dj_envoyer_inscription = true; jQuery(document).delegate( '#emailYFTVE', 'change', function(){ email = jQuery(this).val(); }); jQuery(document).delegate( '#dj_envoyer_inscription-YFTVE', 'click', function(e){ if(dj_envoyer_inscription){ dj_envoyer_inscription = false; var data = new FormData(); data.append( "action", "inscription_mailchimp"); data.append( "email", email); data.append( "id_article", 15242); data.append( "recaptcha_response", jQuery("#dj_form_optinmonster-YFTVE .g-recaptcha-response").val()); jQuery("#dj_form_optinmonster-YFTVE .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-YFTVE .panel-primary").css('display', 'block'); jQuery("#dj_form_optinmonster-YFTVE .panel-primary span").html( site.message_030 ); $.ajax({ url: site.ajax_url, type: 'post', dataType: 'JSON', processData: false, contentType: false, cache: false, data: data, success: function(result) { if(result.alerte){ jQuery("#dj_form_optinmonster-YFTVE .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-YFTVE .panel-danger span").html(result.alerte); jQuery("#dj_form_optinmonster-YFTVE .panel-danger").css('display', 'block'); }else if(result.message){ jQuery("#dj_form_optinmonster-YFTVE .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-YFTVE .panel-success span").html(result.message); jQuery("#dj_form_optinmonster-YFTVE .panel-success").css('display', 'block'); } if(result.status){ dataLayer.push({ "event": "gaEvent", "eventCategory": "Silo-XXX-Scroll", "eventAction": "clic", "eventLabel": "https://www.custup.com/marques/", "eventValue": "", "eventNoninteraction": "true" }); } dj_envoyer_inscription = true; }, error: function(errorThrown){ dj_envoyer_inscription = true; } }); } return false; }); }); </script> <div id="dj_form_optinmonster-YFTVE"> <form> <div class="form-group col-md-12 col-sm-12 col-xs-12 no-padding m-5"> <div class="panel panel-primary m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> <div class="panel panel-success m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> <div class="panel panel-danger m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> </div> <div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group"> <input class="form-control" type="text" id="emailYFTVE" name="email" placeholder="E-mail" /> </div> <div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group optin-recaptcha"> <div id="captcha-YFTVE"></div> </div> <div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group envoyer text-center "> <button id="dj_envoyer_inscription-YFTVE" class="dj_envoyer_inscription" value="xx" type="submit">S'inscrire</button> </div> </form> </div>