Accédez à tous les exemples de mails pour le secteur de votre choix

Chaque secteur adapte sa communication à son marché et à ses cibles. Comment se positionnent les différentes marque d’un même secteur. Quels sont les tons utilisés pour adresser le marché ? Quels sont les codes visuels qui reviennent le plus souvent ? Quels types d’objets sont plébiscités ? Quels types de call to Action (CTA) sont préférés ?

Chaque secteur adapte sa communication à son marché et à ses cibles. Comment se positionnent les différentes marque d’un même secteur. Quels sont les tons utilisés pour adresser le marché ? Quels sont les codes visuels qui reviennent le plus souvent ?

A Chacun sa stratégie ! Découvrez les partis pris de différentes marques d’un même secteurs. Points communs ? Points de différentiation ? A vous de jouer !

[custup_nom_silo]
[custup_form_optinmonster]
[custup_form_optinmonster]
[custup_form_pige_inline_optinmonster]
<script type="text/javascript"> jQuery(document).ready(function( $ ) { var dj_envoyer_inscription = true; var captchaCI9Lf = grecaptcha.render( 'captcha-CI9Lf', { 'sitekey' : '6LdT1-4gAAAAAO9Enn6scQv9Sg7vEHfEmTzlKqlw', 'theme' : 'light' }); jQuery(document).delegate( '#dj_envoyer_inscription-CI9Lf', 'click', function(){ if(dj_envoyer_inscription){ dj_envoyer_inscription = false; var email = jQuery('#dj_form_optinmonster-CI9Lf input[name="email"]').val(); var data = new FormData(); data.append( "action", "inscription_mailchimp"); data.append( "email", email); data.append( "pige", 1); data.append( "recaptcha_response", jQuery("#dj_form_optinmonster-CI9Lf .g-recaptcha-response").val()); jQuery("#dj_form_optinmonster-CI9Lf .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-CI9Lf .panel-primary").css('display', 'block'); jQuery("#dj_form_optinmonster-CI9Lf .panel-primary span").html( site.message_030 ); $.ajax({ url: "https://benchmark.custup.com/wp-admin/admin-ajax.php", type: 'post', dataType: 'JSON', processData: false, contentType: false, cache: false, data: data, success: function(result) { if(result.alerte){ jQuery("#dj_form_optinmonster-CI9Lf .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-CI9Lf .panel-danger span").html(result.alerte); jQuery("#dj_form_optinmonster-CI9Lf .panel-danger").css('display', 'block'); }else if(result.message){ jQuery("#dj_form_optinmonster-CI9Lf .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-CI9Lf .panel-success span").html(result.message); jQuery("#dj_form_optinmonster-CI9Lf .panel-success").css('display', 'block'); } if(result.status){ dataLayer.push({ "event": "gaEvent", "eventCategory": "Pige", "eventAction": "clic", "eventLabel": "https://www.custup.com/secteurs-activites/", "eventValue": "", "eventNoninteraction": "true" }); } dj_envoyer_inscription = true; grecaptcha.reset(captchaCI9Lf); }, error: function(errorThrown){ dj_envoyer_inscription = true; grecaptcha.reset(captchaCI9Lf); } }); } return false; }); }); </script> <div id="dj_form_optinmonster-CI9Lf" class="form_inline inline"> <div class="form-group col-md-12 col-sm-12 col-xs-12 no-padding m-5"> <div class="panel panel-primary m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> <div class="panel panel-success m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> <div class="panel panel-danger m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> </div> <div class="col-md-7 col-sm-12 col-xs-12 no-padding form-group"> <input class="form-control" type="text" id="emailCI9Lf" name="email" placeholder="E-mail" /> </div> <div class="col-md-5 col-sm-12 col-xs-12 no-padding form-group envoyer text-center "> <button id="dj_envoyer_inscription-CI9Lf" class="dj_envoyer_inscription" type="submit">Je m'inscris !</button> </div> <div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group optin-recaptcha pull-left"> <div id="captcha-CI9Lf"></div> </div> </div>
[le Nom du Silo]
[le Nom du Silo]
[custup_icon]
<img src="https://www.custup.com/wp-content/themes/custup/public/img/icon.png" alt="Merci pour votre visite" class="skip-lazy" width="28" height="27"/>
[custup_form_exit]
<script type="text/javascript"> jQuery(document).ready(function( $ ) { var captchaawmtN = grecaptcha.render( 'captcha-awmtN', { 'sitekey' : '6LdT1-4gAAAAAO9Enn6scQv9Sg7vEHfEmTzlKqlw', 'theme' : 'light' }); var dj_envoyer_inscription = true; var email = ""; jQuery(document).delegate( '#emailawmtN', 'change', function(){ email = jQuery(this).val(); }); jQuery(document).delegate( '#dj_envoyer_inscription-exit-awmtN', 'click', function(){ if(dj_envoyer_inscription){ dj_envoyer_inscription = false; var data = new FormData(); data.append( "action", "inscription_mailchimp"); data.append( "email", email); data.append( "exit", 1 ); data.append( "recaptcha_response", jQuery("#dj_form_optinmonster-exit-awmtN .g-recaptcha-response").val()); jQuery("#dj_form_optinmonster-exit-awmtN .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-exit-awmtN .panel-primary").css('display', 'block'); jQuery("#dj_form_optinmonster-exit-awmtN .panel-primary span").html( site.message_030 ); $.ajax({ url: site.ajax_url, type: 'post', dataType: 'JSON', processData: false, contentType: false, cache: false, data: data, success: function(result) { if(result.alerte){ jQuery("#dj_form_optinmonster-exit-awmtN .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-exit-awmtN .panel-danger span").html(result.alerte); jQuery("#dj_form_optinmonster-exit-awmtN .panel-danger").css('display', 'block'); }else if(result.message){ jQuery("#dj_form_optinmonster-exit-awmtN .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-exit-awmtN .panel-success span").html(result.message); jQuery("#dj_form_optinmonster-exit-awmtN .panel-success").css('display', 'block'); } if(result.status){ dataLayer.push({ "event": "gaEvent", "eventCategory": "Exit", "eventAction": "clic", "eventLabel": "https://www.custup.com/secteurs-activites/", "eventValue": "", "eventNoninteraction": "true" }); } dj_envoyer_inscription = true; grecaptcha.reset(captchaawmtN); }, error: function(errorThrown){ dj_envoyer_inscription = true; grecaptcha.reset(captchaawmtN); } }); } return false; }); }); </script> <div id="dj_form_optinmonster-exit-awmtN" class="form_inline popin-exit"> <div class="form-group col-md-12 col-sm-12 col-xs-12 no-padding m-5"> <div class="panel panel-primary m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> <div class="panel panel-success m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> <div class="panel panel-danger m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> </div> <div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group pull-left"> <input class="form-control" type="text" id="emailawmtN" name="email" placeholder="E-mail" /> </div> <div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group optin-recaptcha pull-left"> <div id="captcha-awmtN"></div> </div> <div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group envoyer text-center pull-left"> <button id="dj_envoyer_inscription-exit-awmtN" class="dj_envoyer_inscription" type="submit">S'inscrire !</button> </div> </div>
[custup_scroll_nom_silo]
[custup_form_silo_scroll_optinmonster]
<script type="text/javascript"> var email = ""; jQuery(document).ready(function( $ ) { var captcha59D58 = grecaptcha.render( 'captcha-59D58', { 'sitekey' : '6LdT1-4gAAAAAO9Enn6scQv9Sg7vEHfEmTzlKqlw', 'theme' : 'light' }); var dj_envoyer_inscription = true; jQuery(document).delegate( '#email59D58', 'change', function(){ email = jQuery(this).val(); }); jQuery(document).delegate( '#dj_envoyer_inscription-59D58', 'click', function(e){ if(dj_envoyer_inscription){ dj_envoyer_inscription = false; var data = new FormData(); data.append( "action", "inscription_mailchimp"); data.append( "email", email); data.append( "id_article", 15243); data.append( "recaptcha_response", jQuery("#dj_form_optinmonster-59D58 .g-recaptcha-response").val()); jQuery("#dj_form_optinmonster-59D58 .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-59D58 .panel-primary").css('display', 'block'); jQuery("#dj_form_optinmonster-59D58 .panel-primary span").html( site.message_030 ); $.ajax({ url: site.ajax_url, type: 'post', dataType: 'JSON', processData: false, contentType: false, cache: false, data: data, success: function(result) { if(result.alerte){ jQuery("#dj_form_optinmonster-59D58 .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-59D58 .panel-danger span").html(result.alerte); jQuery("#dj_form_optinmonster-59D58 .panel-danger").css('display', 'block'); }else if(result.message){ jQuery("#dj_form_optinmonster-59D58 .panel").css('display', 'none'); jQuery("#dj_form_optinmonster-59D58 .panel-success span").html(result.message); jQuery("#dj_form_optinmonster-59D58 .panel-success").css('display', 'block'); } if(result.status){ dataLayer.push({ "event": "gaEvent", "eventCategory": "Silo-XXX-Scroll", "eventAction": "clic", "eventLabel": "https://www.custup.com/secteurs-activites/", "eventValue": "", "eventNoninteraction": "true" }); } dj_envoyer_inscription = true; grecaptcha.reset(captcha59D58); }, error: function(errorThrown){ dj_envoyer_inscription = true; grecaptcha.reset(captcha59D58); } }); } return false; }); }); </script> <div id="dj_form_optinmonster-59D58"> <form> <div class="form-group col-md-12 col-sm-12 col-xs-12 no-padding m-5"> <div class="panel panel-primary m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> <div class="panel panel-success m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> <div class="panel panel-danger m-0" style="display:none;"> <div class="panel-heading"> <span class="m-5"></span> </div> </div> </div> <div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group pull-left"> <input class="form-control" type="text" id="email59D58" name="email" placeholder="E-mail" /> </div> <div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group optin-recaptcha pull-left"> <div id="captcha-59D58"></div> </div> <div class="col-md-12 col-sm-12 col-xs-12 no-padding form-group envoyer text-center pull-left"> <button id="dj_envoyer_inscription-59D58" class="dj_envoyer_inscription" value="xx" type="submit">S'inscrire</button> </div> </form> </div>